Jon-Patrick Allem, Ph.D., M.A

Director, Social Media Analytics (SOMA) Lab

allem@usc.edu
(323) 442-7921
https://www.linkedin.com/in/jonpatrickallem/
https://somalab.usc.edu
Full profile

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Jon-Patrick Allem is an Assistant Professor of Research at the Keck School of Medicine of USC. Dr. Allem's work focuses on developing cutting-edge methodologies to improve population health surveillance and policy. His multidisciplinary expertise in behavioral science, preventive medicine and data science has led to data-driven public health insights featured in prominent media and scholarly outlets such U.S News & World Report, CNN, and the American Journal of Public Health. Using data from online platforms such as Twitter, Instagram, YouTube, and Google Web Search, Dr. Allem's research includes studies on the effectiveness of mass media campaigns in the U.S. and Latin America, population mental health in the U.S. and Australia, public interest in climate change in the U.S., use and appeal of hookah, e-cigarettes, and flavored cigars in the U.S., HIV education in the U.S., the marketing practices of e-scooter companies in the U.S., as well as documented cases of hazardous driving in the U.S. His current projects are focused on understanding user experience with emerging tobacco products (JUUL, KandyPens) through the use of social media data, the impact of product placement in music videos on product appeal among young adults, the impact of cartoon logos on the appeal of e-cigarettes among adolescents, and the influences of automated social media accounts (social bots) on health-related attitudes and behaviors.