SOMA Lab is seeking a Research Assistant
The Department of Population and Public Health Sciences is seeking a full-time Project Assistant to be part of the Social Media Analytics (SOMA) Lab at the Keck School of Medicine of USC. SOMA Lab comprises a multidisciplinary team of researchers conducting studies at the intersection of public health, communication, and marketing. In general, research projects […]
New article in JMIR from our team examines tweets about Puff Bar and JUUL products
New article from SOMA Lab in JMIR, titled “Leading Topics in Twitter Discourse on JUUL and Puff Bar Products: Content Analysis.” Click the link below to read the full article. Click here
Industry Watch article in this month’s issue of BMJ Tobacco Control from SOMA Lab
New Industry Watch from SOMA Lab featured in BMJ Tobacco Control, titled “New products that facilitate stealth vaping: the case of SLEAV.” Click the link below to read the full article. Click here
“‘Belonging Is Stronger Than Facts’: The Age of Misinformation” in The New York Times
“Making E-Cigs Cool: Singers, Models in Music Videos Get Teens Vaping” in U.S. News & World Report
New commentary on the use of music videos to promote e-cigarettes to young people from SOMA Lab director
The Conversation features an article written by SOMA Lab Director, titled “Vape sellers are using popular music videos to promote e-cigarettes to young people – and it’s working.” Click the link below to read the full article. Read More
New study from our team and USC TCORS documented the themes pertaining to #FlavorsSavesLives over a 12-month period on Twitter.
Click the link below to read the full article in Nicotine & Tobacco Research or download the full article here. Read more
SOMA Lab is seeking a Senior Research Associate
The Department of Preventive Medicine is seeking a full-time Senior Research Associate to be part of the Social Media Analytics (SOMA) Lab at the Keck School of Medicine of USC. SOMA Lab comprises a multidisciplinary team of researchers conducting studies at the intersection of public health, communication, and technology. In general, research projects at SOMA […]
SOMA Lab director sits down with Facebook to discuss how brands can forge stronger connections with consumers through empathy and altruism.
Click the link below to read more. Read More
Research letter in this month’s issue of JAMA Pediatrics from SOMA Lab
New study from SOMA Lab featured in JAMA Pediatrics, titled “Content Analysis of Instagram Posts From 2019 With Cartoon-Based Marketing of e-Cigarette–Associated Products.” Click the link below to read the full article. Read More